Argos Video to Entice New Residents

The Town of Argos is hoping to grow its population through a new marketing strategy that will showcase all it has to offer. At a Town Council meeting on Tuesday, November 2nd, Argos leadership unveiled a short promotional video to attract new residents. The video was produced by the Mishawaka-based marketing firm, Big Idea Company this summer as part of Argos’ ongoing marketing initiative to grow their population.

The Town has already been working to attract new businesses through an industrial development south of Town and just off of U.S. 31. Now, Argos is eager to market itself to attract residents. This video is the first step for the town to showcase its low cost of living and a high quality of life. Town leadership is pleased with the video’s reception, having already been viewed over 1,300 times and being featured on INside Indiana Business as a unique marketing tool to attract talent.